For millennia, a rich purple flower has grown in the valleys of Kashmir, fields of Spain, and Mediterranean-like shrublands of the world. Its delicate tendril-like threads, are one of the most prized substances traded by humankind.


The king of spice, saffron is revered in Greco-Roman frescoes and was used in ancient medicinal arts. Its rich aroma, its noble appearance, what it represents, and what it offers have long been prized by the elite, not only for flavoring dishes, but also for promoting beauty.


Which is why saffron peaked our interest. Inspired by the teachings of ancient healers and motivated to change the world of beauty, we researched those ancient teachings with an eye towards today’s science. On our journey we discovered that saffron is rich in an especially dense type of vitamin B2 with enhancing properties for hair and skin.


Vitamin B2 plays a key role in energy production. It’s required to recycle glutathione, one of the body’s most important antioxidants. It helps clear the skin and keeps it healthy. It also plays an important role in hair growth by activating vitamin B6 and B3 -niacin.

On top of the vitamins B2 (Riboflavin), B3 (Niacin)  and B6, saffron is also rich in Folic Acid, Calcium, Magnesium, Manganese, Phosphorus, Selenium, Zinc, Carotenoids and Crocin (a powerful antioxidant).

Our experienced founding team of beauty innovators and professional researchers have spent years harnessing saffron’s properties. Over time we developed a process of infusing water with the precise amount of organic saffron, which we cook to create our very own concoction that we call Aqua Azafrán. This powerful infusion brings out the maximized amount of the spice’s active elements which contribute to scalp and hair root health. We strive to create the highest quality of product, enabling you to benefit from the rare properties of saffron as the main ingredient in the Saffron Secret line.


Saffron is at the heart of our flagship product, the no-formaldehyde Saffron Secret Smoothing Hair Treatment. In half the time of traditional treatments, this revolutionary hair straightener provides immediate hair smoothing in the salon, all without the use of damaging chemicals.


To all our saffron-based products, we add a unique blend of active ingredients that offer a pleasing experience and effective results. Combined with saffron’s powerful secret benefits, this represents an industry breakthrough.

We aim to provide our patrons with the finest luxurious hair products that maintain the fine balance between health and beauty.

Learn more about how about our saffron and how we grow it by clicking here.